Who We are
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Established in 1992, DSA is India’s leading destination for high-quality silver Jewellery with strikingly exquisite designs. We aim to revolutionize the Silver Jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality, and customer experience. In a short time, DSA has built a large family of loyal consumers in India.
We have more than one million+ unique designs for you to choose from the categories. All these designs are crafted to perfection with the utmost care, giving you the flexibility to customize the product’s purity and color or bid clarity to suit your needs.
Our Journey
1992
Mr. Rajubhai Goswami founded DSA in the year 1992. Then Mr. Dilipbhai Goswami joins the DSA with a refreshing and courageous objective – to make beautiful Jewellery accessible, affordable, and forever wearable.
1999
Taking the vision of creating a first-ever silver omnichannel Jewellery brand, we opened doors to customers for pan India.
2005
We joined forces with India’s most desired and largest Jewellery brand through a strategic investment by the Company.
2017
Taking the next evolutionary step in logistics, we introduced shipping for our customers, a first for a Jewellery e-tailer.
2021
we have expanded our omnichannel Jewellery brand further. As a result, we now stand at a fast-growing rate of 900+ Dealers all over India.
Our Mission
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Our mission declares our purpose of existence as a company and our objectives.
To give every customer much more than what they ask for in terms of quality, selection, value for money, and customer service, by understanding local tastes and preferences and constantly innovating to provide an unmatched experience in Jewellery shopping eventually.
Our Promise
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We started our company on three simple premises:
-Our style is relentlessly modern yet intensely respectful of traditions.
-We always look for better and newer ways to do things, from the designs we make to the experiences we deliver.
-We are open in our interactions with our customers. Our prices and policies are always transparent.